NOVA PR was born from the merger of its founders’ journalistic experience and the strategic vision of those with deep knowledge of the Brazilian business ecosystem. From the beginning, the purpose was clear: to transform communication into a lever of value. This journalistic DNA, combined with disciplined execution and a close connection with our clients, has shaped our firm’s identity and underpinned its growth over the years.
NOVA PR was present at some of the most important corporate communication moments in Brazil. He has attended major M&A transactions, IPOs, investments, and high-profile crises, while focusing on building trust and credibility. Working in highly complex scenarios has firmly established our position as a strategic partner for leading companies in the finance, education, technology, healthcare, energy, consumer goods, and infrastructure industries. This helped us to support startups and scale-ups at crucial moments.
With a long-term vision and a senior multidisciplinary team, NOVA PR is constantly evolving to respond to the challenges of contemporary communication. Today, it brings together expertise in public relations, digital marketing, proprietary content, and ESG, connecting companies with key opinion leaders and expanding their presence across digital channels. More than just providing services, it builds long-lasting relationships that support reputations, anticipate risks, and pave the way for new dialogues.
Founding Partner
Served as editor-in-chief of Exame and publisher of the print, digital, and events platforms of Exame, Exame PME, Info, Você S/A, and Você RH at Editora Abril. Recipient of numerous awards, including the Ayrton Senna Prize, the Abril Journalism Award, the Mulher Imprensa Trophy, and the Caboré Award. In 2006, was named a Young Global Leader by the World Economic Forum in Davos.
Founding Partner
Holds a degree in Journalism from the Federal University of Rio de Janeiro (UFRJ) and is a founding partner of NOVA PR. Built his journalism career at Exame magazine, where he worked for 14 years as reporter, editor, executive editor, New York correspondent, and editor-in-chief. Winner of the Abril Journalism Award six times.
Account Director
Account Director
Account Director
Account Director
CFO
Journalist with 25 years of career experience, worked at outlets such as Folha de S. Paulo and IstoÉ Dinheiro and, for the past 18 years, has focused on corporate communications, developing projects in reputation management, crisis prevention, and brand positioning for companies in the financial, energy, ESG, infrastructure, and technology sectors. Holds specializations in Economic Journalism from PUC-SP, in Digital Marketing from the MIT, and in ESG from the Sant Paul Business School.
At NOVA PR since 2021, he works with clients in the financial, legal, and pulp sectors. He also has experience in energy, transportation, the public sector, and the nonprofit sector, advising public and private organizations. He has worked in communications since 2010, across newsrooms and corporate communications. He is a journalist and holds a master’s degree in Communication Sciences from Unisinos (RS).
Graduated in Journalism, with a postgraduate degree in Communication and Digital Media and an MBA in Organizational Psychology and People Management. Brings 15 years of experience in corporate communications. With a strong background in digital content, public relations, and marketing, leads NOVA PR’s digital practice, focusing on strategy, innovation, and strengthening brands’ online presence across different industries, driving projects that expand reach and relevance.
Graduated in Journalism from UFSC, he has an 18-year career spanning newsrooms and corporate communications. With extensive experience in crisis management, he worked for 10 years in the communications department of the São Paulo State Government and later in the judicial recovery process of Avianca Brasil. At NOVA PR, he has handled accounts such as CPFL Energia and Oakberry, and for the past 4 years, he has been providing consulting services to the Magalu group.
Journalist and writer. Worked for Ricardo Boechat’s column at O Globo and for Caras magazine as a reporter and New York correspondent. During 14 years at Editora Abril, served as bureau chief, editor-in-chief, and publisher for multi-platform brands across children’s, youth, celebrity, and branded content segments. Holds a degree in Digital Marketing from Columbia Business School.
Journalist with a specialization in technology and business. Worked at O Estado de S. Paulo newspaper and Istoé Dinheiro magazine. For over 10 years, has led teams responsible for the communication strategies of publicly traded companies, unicorns, and startups.
Professional with 20 years of experience in corporate communications. Holds a degree in Journalism from Fundação Cásper Líbero, with specializations in Communications from ESPM and in Sociopsychology from the Fundação Escola de Sociologia e Política (FESPSP). Extensive experience in crisis management and prevention, as well as expertise in developing communication plans and strategies for diverse audiences.
