Reservas Votorantim
The Strength of Standing Forests

PR

Founded in 2015 and officially launched in 2022, Reservas Votorantim is a Votorantim S.A. company dedicated to the green economy and value generation from standing forests. With approximately 130,000 hectares under management, it handles carbon credits, biodiversity, and multiple land uses – a business model that combines conservation and economic returns with ESG impact.
Reservas Votorantim has positioned itself globally in the green economy and, in 2024, it achieved over 1,200 press features in prestigious outlets.

Reservas’ initial challenge was precisely to position itself publicly in this new market, globally. The public relations strategy included building a new narrative, targeted agendas, op-eds, and active relationships with specialized media outlets and leading journalists in business, economics, agriculture, technology, and sustainability.

The results came in the first year of the strategy being in place. In 2024, the company achieved 1,256 press features, 82% of which were institutional reports, with a 190% increase in tier 1 media outlets and a 287% increase in editorial presence compared to the previous year. The outlets included Reuters, Valor Econômico, O Globo, Capital Reset, and Estadão.

1,256

news reports in 2024

82%

institutional press features

190%

increase in tier 1 outlets

287%

increase in editorial presence compared to 2023