NOVA PR was born from the merger of its founders’ journalistic experience and the strategic vision of those with deep knowledge of the Brazilian business ecosystem. From the beginning, the purpose was clear: to transform communication into a lever of value. This journalistic DNA, combined with disciplined execution and a close connection with our clients, has shaped our firm’s identity and underpinned its growth over the years.
NOVA PR was present at some of the most important corporate communication moments in Brazil. He has attended major M&A transactions, IPOs, investments, and high-profile crises, while focusing on building trust and credibility. Working in highly complex scenarios has firmly established our position as a strategic partner for leading companies in the finance, education, technology, healthcare, energy, consumer goods, and infrastructure industries. This helped us to support startups and scale-ups at crucial moments.
With a long-term vision and a senior multidisciplinary team, NOVA PR is constantly evolving to respond to the challenges of contemporary communication. Today, it brings together expertise in public relations, digital marketing, proprietary content, and ESG, connecting companies with key opinion leaders and expanding their presence across digital channels. More than just providing services, it builds long-lasting relationships that support reputations, anticipate risks, and pave the way for new dialogues.
Founding Partner
Served as editor-in-chief of Exame and publisher of the print, digital, and events platforms of Exame, Exame PME, Info, Você S/A, and Você RH at Editora Abril. Recipient of numerous awards, including the Ayrton Senna Prize, the Abril Journalism Award, the Mulher Imprensa Trophy, and the Caboré Award. In 2006, was named a Young Global Leader by the World Economic Forum in Davos.
Founding Partner
Holds a degree in Journalism from the Federal University of Rio de Janeiro (UFRJ) and is a founding partner of NOVA PR. Built his journalism career at Exame magazine, where he worked for 14 years as reporter, editor, executive editor, New York correspondent, and editor-in-chief. Winner of the Abril Journalism Award six times.
CFO
Journalist with a specialization in technology and business. Worked at O Estado de S. Paulo newspaper and Istoé Dinheiro magazine. For over 10 years, has led teams responsible for the communication strategies of publicly traded companies, unicorns, and startups.
Holds degrees in Economics from the University of São Paulo (USP) and in Journalism from the Pontifical Catholic University (PUC), and a postgraduate degree from ESPM. Specialist in finance and capital markets, with experience managing accounts for banks, investment funds, and publicly traded companies. Managed communications for Banco Real and Santander, and worked as a reporter for Bloomberg TV and SBT.
Professional with 20 years of experience in corporate communications. Holds a degree in Journalism from Fundação Cásper Líbero, with specializations in Communications from ESPM and in Sociopsychology from the Fundação Escola de Sociologia e Política (FESPSP). Extensive experience in crisis management and prevention, as well as expertise in developing communication plans and strategies for diverse audiences.
Holds a degree in Journalism and a postgraduate degree in Communication and Digital Media. Experienced in digital content, internal communications, public relations, and marketing. Joined NOVA in July 2022 to lead the digital department.
Journalist and writer. Worked for Ricardo Boechat’s column at O Globo and for Caras magazine as a reporter and New York correspondent. During 14 years at Editora Abril, served as bureau chief, editor-in-chief, and publisher for multi-platform brands across children’s, youth, celebrity, and branded content segments. Holds a degree in Digital Marketing from Columbia Business School.
