PR
Recognized as one of Brazil’s leading law firms, in 2023, Cescon Barrieu reconnected with the specialized press, focusing on increasing its visibility as a full-service firm and strengthening the role of its partners in relevant legal matters.
The strategy included regular immersions with lawyers, assessing cross-cutting issues across organizational departments, and constant tracking of the public and economic agenda. The focus was to make partners active sources and references in strategic debates for the most relevant media channels in Brazil.
In just over a year, the results included an increasing number of mentions in tier 1 media outlets, press interviews, op-eds, and onsite meetings with journalists from São Paulo, Rio, Belo Horizonte, and Brasília. All this boosted the firm’s corporate positioning and increased brand presence among key stakeholders.
