From strategy to execution, we connect brands, people, and narratives through intelligent communication, relevant content, and a purposeful digital presence.

PR

By building and protecting the reputation of brands, leaders, and organizations, our PR approach combines strategy and execution to strengthen the positioning of companies and products. Our work includes communication planning, crisis management, media relations, media training, and spokesperson training. We develop specific strategies for multiple audiences, including investors, the press, and ESG stakeholders, ensuring accurate, relevant, and well-targeted messages.
We help to increase the effectiveness of strategic communication from senior executives to different stakeholders.
Narratives and support in public contact with investors, employees, clients, suppliers, civil society organizations, and communities.

A strategy that defines what, how, and whom to communicate with – to enhance brands, reinforce positions, and produce results.

Relationship with journalists and editors from different media outlets, profiles and areas – from offering customized stories to managing image crises.
Communication Training (Always On, Crisis).
Focus on communicating topics related to environmental issues, diversity and inclusion, corporate governance, social investment, management of foundations and institutes, affirmative action policies, participation in forums, and in major events.
Production of guidebooks, identifying key risks, internal flows, and competencies, participation in committees and war rooms, and relationships with journalists and influencers.
Developed according to specific demands – roadshows, public presentations, ESG, IR, etc.
Supporting public contact with investors, analysts, and the media, in events including acquisitions, mergers, capital injections, IPOs, public acquisition offers, hostile offers, etc.

Digital

By combining strategy, performance, and presence, our digital work transforms online channels into reputation, relationship, and value-generating assets. We create and execute content plans for social media, media campaigns, and growth projects on capturing and feeding leads. We offer UX and SEO consulting for corporate platforms and website designing, from content writing to programming. We also manage corporate profiles (on LinkedIn and Glassdoor), train executives for strategic digital presence, and connect brands with creators in purposeful influencer-led campaigns.
Planning, creation, and tracking.
Strategic positioning of executives on LinkedIn.
Optimization of corporate websites and platforms.
Strategies to speed growth and maximize conversions.
Collaborations to expand the reach and credibility of companies and brands.
Strategic intelligence management tracking supported by Buzzmonitor (platform analysis), RD Station (lead generation and marketing automation), and Tagger/Sprout Social (influencer relations).
Content, programming, and SEO.
Developed according to specific demands – roadshows, public presentations, ESG, IR, etc.
Efficient digital service to strengthen public relations.
Planning, segmentation, media buying, and performance tracking.
We manage the brand presence on the platform.

Content

Strategic content is the foundation of communication that engages, informs, and strengthens reputations. We develop customized narratives that convey the brand’s essence in a range of formats, including sustainability reports, corporate publications, audiovisual materials, branded content, and corporate manuals. We plan and produce events, coordinate sponsored initiatives, and manage legal advertising, ensuring consistency, clarity, and impact at every point of contact with the public.
Publishing and graphic projects, planning, copywriting, text and image editing, art direction, reviewing, and proofreading.
Editing public documents from different organizational divisions: IR, legal, ESG, and people management.
Strategy, negotiation, and purchase of media, content creation and production, and performance tracking.
Content and marketing creation and production.
Media negotiation and purchasing in line with regulatory requirements.
Scriptwriting, shooting, directing, editing, and post-production of corporate materials.
Planning and production of thematic content platforms to transform companies into publishers.
Books, newsletters, e-books, folders, and magazines.
Planning and creating communication aligned with organizational objectives.
Regular updates on company news and achievements targeting different audiences.
Planning and promotion of in-company activities.

Hub ESG

NOVA PR’s ESG department publishes the COP30 Premium Newsletter to position our company on the year’s agenda and organizes the Climate Overview, which offers media training for spokespersons. It also hosts climate crisis workshops for employees and conducts sponsored projects in major media outlets, with editorial presence and branded content.
Proprietary content to secure a relevant role on the year’s main agenda. Direct communication with strategic stakeholders, both before and during the conference.
An immersion session on the climate crisis with a guest expert, followed by media training to prepare spokespersons for interviews and public speaking engagements, focusing on credibility and consistency, and avoiding traps, such as greenwashing or COPwashing.
Strategy, negotiation, and purchasing customized training on the causes, impacts, and courses of action to tackle the climate crisis. Aimed at all company audiences, it supports internal engagement and strengthens corporate positioning.
Strategic assessment and negotiation of special placements on COP30 by the country’s main media channels. Exposure opportunities can take many forms – from events to audio, video, or written content – across multiple channels, including social media. Deliverables include branded content, editorial presence, and media.